Before buying a book a lot of people will tend to read a review on it. While these can be really helpful if they are written honestly, fake reviews can do a lot of damage.
Publishers all want to make sure that the books they publish get the best reception and do as well as possible. One way for this to happen is for a book to get a lot of favourable reviews from people who have read them.
Unfortunately not all reviews are fair and some people will publish fake reviews on books so that a particular book will not do very well or vice versa. One problem with such reviews is that there is not always very much a publisher can do to stop reviews which are fake from being published.
One way to avoid fake reviews is to only read them from trusted sources. Or you could try just not reading reviews on books at all, but this could be tricky to do.
To really make sure that fake reviews on books don't affect your reading experience is to use your own judgement about a book. Be your own reviewer and that way you will not be subjected to book reviews that have been written by someone who has not really read the book. Do this and fake reviews will not be an issue for you.
